Wendy Li






Translating complex ideas into compelling narratives and experiences.



All Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication
Writing



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Email: liyuan.wendy@gmail.com
Yale Blockchain Conference

Event identity for Yale Blockchain Conference
March - April 2025


Innovation Synapse: Visualizing Yale’s Entrepreneural Network

Environmental graphics for Yale Venture’s headquater
November 2024 - March 2025


Dear Life: OPPO x Paris Photo 2024

Art Direction and Graphic Design for OPPO’s exhibition and campaign at Paris Photo Fair
June - November 2024


Animal: A Listening Gym

Performance Identity for composer Ash Fure’s Listening Gym at Yale University Schwarzman Center.
Sep - Oct 2023




CSM GCD Grad Show 2023

Visual identity and campaign for CSM graphics graduate showcase.

Apr - June 2023



CSM GCD Grad Show 2022

Visual identity and campaign for CSM graphics graduate showcase.
June 2022


Kappa

China SS2022 show campaign Art Direction

Aug 2021

Oppo

Campaign for Oppo initiated design competition Renovators 
July 2021

Repositioning project for Cath Kidston

Create a rebrand proposal for a ailing high street brand.

April 2021

Human with less plastic club 

Campaign for less plastic usage in China, complementing the plastic ban.

Oct 2020

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: liyuan.wendy@gmail.com