Wendy Li

I bridge and transform (______) with storytelling and experience.

Instagram
LinkedIn
Email: wendy.li.yl2599@yale.edu


Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication

Wendy Li


I bridge and transform (______) with storytelling and experience.

LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

Dear Life: OPPO x Paris Photo 2024


As the global sponsor of Paris Photo, OPPO—a leading mobile device producer—aims to use this event to showcase the winners of its Imagine IF Photography Award. The campaign, titled Dear Life, draws its art direction from postcard design, creating a versatile graphic system adaptable across various formats.

The campaign encourages everyone, regardless of background or photography experience, to capture life's memorable moments, resonating with the product positioning of OPPO’s Find X8 series, featured prominently in the exhibition. The design is highly customizable and features many interactive elements, inviting audience participation.


Curator:Zisheng Han
Book Design: A³ DESIGN Lab
Event Agency: HOFO
Photo by OPPO PR Team
June - November 2024


Printed Materials and Gifts︎︎︎
 

Campaign Bus and Photo Booth︎︎︎


Customizable Tote Bag ︎︎︎


Exhibition Design︎︎︎


Interactive Elements︎︎︎