Wendy Li






Translating complex ideas into compelling narratives and experiences.



All Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication
Writing



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Email: liyuan.wendy@gmail.com

I am an art director and designer who translates complex visions into compelling narratives and experiences. Through conversation, research, mapping and storytelling, I uncover opportunities for strategic communication that makes speculative futures emotionally accessible.

I help forward-thinking organizations identify key messages and deliver creative solutions that are strategic, empathetic, experiential and participatory.

My conviction is that innovation represents a disagreement with the present. Design can articulate this fundamental disagreement and help move people into your envisioned futures.



Working as:

Freelance Designer
For Institutions: Yale School of Management, Yale Symphony Orchestra, Yale Blockchain Club, Central Saint Martins
Startups: SyncChain, Comitia, Tianke

Also worked as:

Fellow
Yale CCAM x Currents New Media Festival

Fellow
Yale Venture

Creative Intern
OPPO

Graphic Design Assistant
Yale University Art Gallery

Graduate Teaching Assistant
CSM Graphic Communication Design 


Design Intern
Burson Cohn & Wolfe

Educated by:

Yale School of Art
MFA Graphic Design

Central Saint Martins, UAL
BA Graphic Communication Design (First Class Honour)

Central Saint Martins, UAL
Graphic Communication Design Foundation:
Photography and Moving image (Distinction)


Awards:

The Art Directors Club of New York: Young Ones
Winners x 2 (2025) 


Adobe Digital Edge
Standout Award (2024)


Hiii Illustration Award
Finalist (2024)


D&AD New Blood
The Portfolio Award Winner (2023)

World Illustration Award
Shortlisted: Design, Product & Packaging Category (2023)

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: liyuan.wendy@gmail.com