Wendy Li




Translating complex ideas into compelling narratives and experiences. 




Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication



Instagram
LinkedIn
Email: wendy.li.yl2599@yale.edu

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

I am an art director and strategic designer who specializes in translating complex ideas into compelling narratives and experiences. My practice focuses on empowering visionary projects through design interventions that bridge different worlds - technology, business, and culture, while delivering business value.

I map intricate relationships to uncover opportunities for transformation, working closely with stakeholders to build futures they envision. My work spans exhibition design, campaign art direction, interactive design, and motion graphics, unified by an approach that combines strategic thinking with creative exploration. Beyond design, I draw inspiration from sociology, behavioral science and literature.




Educated by:

Yale School of Art
MFA Graphic Design

Central Saint Martins, UAL
BA Graphic Communication Design (First Class Honour)

Central Saint Martins, UAL
Graphic Communication Design Foundation:
Photography and Moving image (Distinction)



Worked as:

Curatorial Fellow
Yale Venture x Yale CCAM

Creative Intern
OPPO

Graphic Design Assistant
Yale University Art Gallery

Graduate Teaching Assistant and Designer
CSM Graphic Communication Design

Student Representative and ambassador
Central Saint Martins


Design Intern
Burson Cohn & Wolfe


Freelance Branding Design
Clients including SyncCahin and Yunya Gaming

Awards:

Adobe Digital Edge
Standout Award (2024)


Hiii Illustration Award
Finalist (2024)


D&AD New Blood
The Portfolios Award Winner (2023)

World Illustration Award
Shortlisted: Design, Product & Packaging Category (2023)


BritCham Best Emerging Talent Festival
Selected Portfolio (2022)

MullenNova Award
Nomination (2022)

Central Saint Martins Christmas Competition
Winner (2020)


Somerset House Good Grief! Self Confessed and Self Defined Selected Exhibition Participant (2019)