Wendy Li




Translating complex ideas into compelling narratives and experiences. 




Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication



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Email: wendy.li.yl2599@yale.edu

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

Animal: A Listening Gym


Performance identity for composer Ash Fure on her Listening Gym at the Yale University Schwarzman Center. The design team faced the design challenge of translating Ash’s unique musical language into a graphic one while integrating visual materials into an environment vastly different from the performance aesthetics while enhancing visitor experiences. 


Designed with Lobbin Liu, Chaewon You, Youngjin Park, Louise Mandumbwa, Darnell Henderson, Yi Song, Jiaqian Dai
Photo credit: Wendy Li and Collective NHV

September - October 2023



Instructions︎︎︎
 


Poster︎︎︎


The materials used are the same as the custom-made instrument in the performance.


Wayfinding ︎︎︎



Program︎︎︎


This program is vaccum sealed and is given out at the end of the performance as a gift to the visitors.


Social media and onsite campaign︎︎︎






Performance︎︎︎