Animal: A Listening Gym
Performance identity for composer Ash Fure on her Listening Gym at the Yale University Schwarzman Center. The design team faced the design challenge of translating Ash’s unique musical language into a graphic one while integrating visual materials into an environment vastly different from the performance aesthetics while enhancing visitor experiences.
Designed with Lobbin Liu, Chaewon You, Youngjin Park, Louise Mandumbwa, Darnell Henderson, Yi Song, Jiaqian Dai
Photo credit: Wendy Li and Collective NHV
September - October 2023
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Instructions︎︎︎
Poster︎︎︎
The materials used are the same as the custom-made instrument in the performance.
Wayfinding ︎︎︎
Program︎︎︎
This program is vaccum sealed and is given out at the end of the performance as a gift to the visitors.
Social media and onsite campaign︎︎︎
Performance︎︎︎
