Wendy Li




Translating complex ideas into compelling narratives and experiences. 




Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication



Instagram
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Email: wendy.li.yl2599@yale.edu

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

Kappa 2022


Art direction for Kappa 2022 show in China Mainland market. To help the brand better target the market audience, we dug into the Kappa Archive and communicated its Italian origin established in early 20th century, and emphasized its wild, vintage-vibe brand culture.

With BCW China


Art Direction︎︎︎




Film art direction︎︎︎