CSM GCD Grad Show 2023

We designed the exhibition identity and campaign for Central Saint Martins' 2023 Graphics Graduate Showcase, creating a distinct visual language that celebrated the duality between BA and MA student work. We had a typographic system using '!' and '*' as core design elements to differentiate the bold experimentation of BA graduates from the analytical depth of MA research.



Designed with Leonidas Liolios
Photo by Max Colson and Paul Cochran

April - June 2023

Key Challenges:

1. How can we create clear differentiation between BA and MA work while maintaining a unified exhibition identity that distinguishes itself from other programs?
   
   
2. How can we provide a sense of community for the class groups? 
   
   
3. How can we ensure clear communication of the exhibition layout while preserving the creative energy of the showcase?
   
   
4. How can we print, produce and install the show in-house with very limited budget?

Solutions:

1. Implemented a dual-symbol system ​('!' and '*') as both functional markers and expressive graphic elements for identifying the programs.
   


2. Emphasizing the identity of graphic communication design, we gave each group a unique representative typeface that worked as stickers, wayfinding, book covers and gifts.
   


3. Created an intuitive wayfinding system that also complemented the exhibition identity while facilitating efficient visitor flow
   


4. Managed to print, produced and installed everything in-house, including manually cutting and pasting the banners by hand.