Human with Less Plastic Club
A campaign to better encourage the use of less plastic in China, complementing the legislation. It hope to communicate an uncorporate, grass-root feeling to its audience.
Campaign and prints
Oct 2020
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Logo and colours were inspired by the classic plastic bag shape and bin colours used in China.︎︎︎
The campaign can be implemented in different public spaces︎︎︎
Less plastic with joy.
Local communities and
actions that promotes less plastic usage that can
grow organically.
Transforming the ecofriendly lifestyle to be
something cool to carry out,
that comes from us.
Social media usage and brand guidelines to be accessed online for everyone︎︎︎
