Wendy Li

Strategic communication with empathy.
Innovative design with curiosity.

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Email: wendy.li.yl2599@yale.edu


Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication

Wendy Li

Strategic communication with empathy.
Innovative design with curiosity.

LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

Playground: Hopscotch for the inner child


An interactive installation that resembles a hopscotch game, each tile triggers projection mapping with sound and tells the story of moving on from intergenerational trauma. After the journey, the second part of the work displays a series of stories about their relationship with family I collected from strangers, viewers are also encouraged to leave their own experiences.

Graphics, Writing, Animation, Sound Design, Printing, Woodwork, Projection Mapping, Physical Computing
April - May 2022





Users engaging with the installation︎︎︎






︎︎︎Stepping on the tile will trigger one part of the animation, as well as lit up the tiles.
︎︎︎To leave answer on the board, the viewer will have to forcefully poke into the dowels, representing the hurtful experiences we had as well signifying the act of letting go.





Animation︎︎︎
The animation used balls to represent each individuals and use walls as a motif, as family conflicts often build a wall in our heart when we are young, stopping us to connect to the outside world.The music and sound were made to fit each tile.







Process
The process of making this project was very complicated. It invovled conducting in-depth research into the topic, generating the idea the suit it the most, solving technical problems, and creating graphics, animations, sound...with many rounds of user testing and refinement.