Wendy Li

Strategic communication with empathy.
Innovative design with curiosity.

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Email: wendy.li.yl2599@yale.edu


Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication

Wendy Li

Strategic communication with empathy.
Innovative design with curiosity.

LinkedIn
Instagram
Email: wendy.li.yl2599@yale.edu

Memento


Memento" is a game that aims to create positive impacts on the issue of Post Natal Depression (PND). The players guide the two characters, the parents of a new born child, through a journey of collecting lost puzzle pieces to connect with each other again.

3D Designed with Miao Su, Xianliang Ye, Lingtian Duan

January - March 2023




︎︎︎Concept Video



The mother, Sarah’s story focuses on retrieving the moments of happiness and overcoming hardships, to regain a sense of hope and to encourage self-care. On the other hand, by providing a journey for the father to explore and understand the mother's experience in PND, the game can promote better communication and support within relationships. The reward of puzzle pieces encourages parents to recognise the value of small steps towards healing and recovery.


Construction
The concept involves in-depth research into PND and informed character, story and scene design