Wendy Li




Translating complex ideas into compelling narratives and experiences. 




All Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication



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Email: liyuan.wendy@gmail.com

Common Ground



How can design help find common ground in a polarized world? 

This project is a public art installation that transforms urban pavements into book-like surfaces, creating unexpected moments of reflection about social polarization. The project leverages environmental design to facilitate dialogue about differing viewpoints and the foundations of personal beliefs.

The key to finding common ground is by understanding and respecting these differences, even if we might never agree with each other.

Casted with Jesmonite AC730, screen printed with gold ink.
Jan - March 2022





All the casted tiles in order︎︎︎
The issues presented in this series range from very casual e.g. drink preferences to very serious e.g. religious belief. The answers are collected and edited from Quora. In this process, I aimed to be as impartial and neutral as possible.
The book form represent that I am only presenting one set of answers here, and there might be hundreds more waiting for us to actively discover from people.




User engaging with the pieces︎︎︎
The pieces are meant to be stepped on and interacted with. There is also a QR code for people to scan and visit the website to read more about the project, as well submiting more answers and questions to the series.







Process︎︎︎

The process went through a lot of iterations both in the ideation and making stage.

Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: liyuan.wendy@gmail.com