Bloom:
The Story of Yale School of Management Entrepreneurs
Our goal was to design an environmental graphics installation that showcases a curated snapshot of Yale SOM–founded ventures while representing the breadth, ambition, and ongoing nature of the school’s entrepreneurial ecosystem.
Lining the walls leading to the Honest Tea Entrepreneurship Suite, the piece highlights companies and their founders in a massive isometric garden illustration - celebrating this space where ventures take root, grow, and flourish.
Collaborator: Juice Chen
April 2025 - August 2025
![]()
Rather than attempting to document every company, the installation features ten ventures across industries including medical devices, finance, home and furnishings, and robotics—each standing in for a much larger, continuously evolving network of founderes.
Founder quotes are integrated directly into the environment, grounding innovation in personal conviction and lived experience. By balancing specificity with symbolism, the work positions these ventures as signals inviting current and future founders to see themselves reflected in the space and to continue building what comes next.
