Wendy Li




Translating complex ideas into compelling narratives and experiences. 




All Projects by Category:
Marketing, Art Direction and Branding
Interactive and Film
Illustration, Print and Publication



Instagram
LinkedIn
Email: liyuan.wendy@gmail.com

From the Ground/ Sing a Polyphonic Song


This project translates complex ecological systems into accessible experiential design. We focus on fungi as a central motif in our work. Initially, mushrooms captured our interest due to their presence in our daily meals. As we delved deeper, through conversing and collaborating with forest therapists in Epping forest London, foragers in Connecticut, USA and environmental scientists, we discovered a vast kingdom of species behind this simple ingredient-each with unique ways of navigating our ever-changing world. Human cultures too, have long-standing connections with this fungal kingdom.

Inspired by their ability to navigate uncertainties, collaborate, and remain resilient, we see fungi as valuable models for humanity, particularly in this era of rapid development. Through metaphor and polyphonic storytelling, we highlight overlooked aspects of life, examining the intersections of ecology, culture, and capitalism. Ultimately, we seek to question whether there are alternative paths to economic progress that acknowledge the wisdom found in nature.


This project won the Adobe Digital Edge Award


Designed and produced by: Vivian Li and Wendy Li
Voiceover Artist: Eleanor Griffiths

Knowledge Contributors: Dane Mckittrick, Haoran Ni


View Demo Here︎︎︎ 
January - June 2024


︎Experience the work by scanning the QR code with your phone. 
︎Wear headphones for best Spatial Audio Experience
No App download required︎︎︎




Cards for scanning ︎︎︎








Wendy Li


Translating complex ideas into compelling narratives and experiences.



LinkedIn
Instagram
Email: liyuan.wendy@gmail.com